Search Engine Optimization, profoundly known as SEO, is an inseparable aspect of any online marketing campaign. In this age of propaganda, promotion and visibility have become the key parameters to be recognized. So businesses are the first to be affected if they got low online visibility or are not promoting themselves adequately. Apparently, the key to their success lies in online marketing where SEO plays a vital and multidimensional role – right from elevating their visibility in search engines to earning them a good rank on Google’s first page to attracting potential customers to their website.